Corporate Identity
Credo
Our credo, Sal et Lux (Salt and Light), is a contraction of the biblical phrase "Salt of the earth, light of the world" taken from Matthew 5:13 Vos estis sal terrae. and Matthew 5:14 Vos estis lux mundi.
This embodies our mission, "Be of service to society, like salt that purifies the earth. Be a beacon for the people, like light that illuminates the world." It succinctly expresses our role as an organization dedicated to the public good.
Logo
Definition
The Foundation's logo consists of two elements: the symbol mark, "Henjo-in Katabami" (遍照院片喰; Oxalis of Henjo-in), which combines the "Noshi Ken Katabami" (熨斗剣片喰) and "Tsuru Ken Katabami" (蔓剣片喰). Both are types of "Ken Katabami" (剣片喰) and a logotype using the "Zen Antique Soft" font, distinguished by its characteristic ink-pooling effect.
Restrictions on Use
Third parties, other than the Foundation's officers and employees, may not use the Foundation's logo, except in the following cases:
- Use by media organizations for the purpose of reporting on the Foundation.
- Use for the purpose of linking to the Foundation's website.
- Production of items bearing the logo at the request of the Foundation.
- Use to indicate that a project or program is supported by the Foundation.
- Any other use that contributes to the Foundation's public relations activities, subject to approval by the Board of Directors on a case-by-case basis.