Corporate Identity
Credo
Our credo, Sal et Lux (Salt and Light), is a contraction of the biblical phrase "Salt of the earth, light of the world" taken from Matthew 5:13 Vos estis sal terrae. and Matthew 5:14 Vos estis lux mundi.
This means, "Continue to be useful to people, like salt that purifies the earth. Continue to stand by people, like light that illuminates the world." It succinctly describes our role as an organization that contributes to the public interest.
Logo
Definition
Our logo is made up of the symbol mark, "Henjo-in Katabami" (遍照院片喰; Oxalis of Henjo-in), which combines the "Noshi Ken Katabami" (熨斗剣片喰) and "Tsuru Ken Katabami" (蔓剣片喰). Both are types of "Ken Katabami" (剣片喰). The logo also features a logotype made up of letters of different sizes. These two elements are collectively referred to as the logo.
Restrictions on Use
Third parties, other than the Foundation's officers and employees, may not use the Foundation's logo, except in the following cases:
- When used by media organizations for the purpose of reporting on the Foundation.
- When using the logo to link to the Foundation's website.
- When producing items with the logo at the request of the Foundation.
- When using the logo to indicate that a project is being subsidized by the Foundation.
- Other cases where use contributes to the Foundation's public relations activities and is approved by the Board of Directors on an individual basis.